Convincing leaders to activate their entire organization around social media is no easy task. However, Kevin Jones was the perfect guest speaker to help us share our business case with Dell’s North America Marketing senior leadership team a few weeks ago. His was just the spark we hoped he would be and the whole group lit up when Kevin was on stage.
In addition to sharing the value of having “engaged employees,” Kevin used his expertise and experience to help our leaders identify specific ways to use internal social media tools to accomplish their business goals. He also understood their challenges and engaged them in a way that he helped them overcome some of their anxieties during his talk. He had the whole team listening, laughing and, most importantly, learning.
This was the second time we have had Kevin come speak to groups at Dell, and we are looking forward to the next time he can join us!