What is Your WHY? The Key to Coglessness

All of us need to be asking ourselves, “WHY” much more often.  Why are we working in the job we have?  Are we just working for the money?  It is because this is the only job we could find? Or it’s a job that will do for now?  Or is it because you hope to climb the ladder of success?

I bet if you were to do a survey, most people, if they answered honestly, would have one of those answers.

So, WHY are YOU doing the work you do?  

This question is they key to living a cogless life.

We must understand WHY we are doing what we are doing.  What is our purpose?  What cause are we trying to fulfil?

Mine?  It saddens me to see anyone live beneath their potential – to know that they have so much more within them.  As I work with clients I see business zombies – those who have so much more to give, yet have been beaten down by the modern day work culture.  I want to help them, and you, LOVE what you do, to live your passion and reach that potential.

But there is a trade-off.  Asking WHY will give you some answers you are not comfortable with.  

As Robert Caldera commented on the Decog.Me Google+ Page, Asking WHY “can be a more frustrating journey than to just accept things the way they are, but to not do so is denying who we are as human beings.”

What is your WHY?

Here is a test. Explain to someone what you do in your job.  Then, explain to them something that you love to do outside of your job and why you do it.

I bet when you talk about your job you probably will tell them WHAT you do.  But when you talk about your passion, you will also say WHY you do it.  And when you do, your eyes will sparkle, your voice will get excited, and you will smile and have an intensity that the other person can not only feel, but they will get excited with you.

You know that feeling I’m talking about.  You’ve seen it in others and you have seen it in yourself.

I challenge you to know why you do what you do, do what you love, and love your work.