How do you fail at social business? Let me count the ways.
Having worked with companies trying to be more “social” I have seen many fail and many succeed. We hear the success stories all of the time. But what we don’t talk about are the failures. Why? No one wants to talk about their failures, naturally. So we hide them.
But from our failures we can learn so much! In fact, I would argue that we can learn more from failures than successes.
In that light, I have pulled fifteen of the top failures to becoming a social business that I have seen – and experienced myself. This list is focused on Enterprise 2.0, or using collaborative technologies within an organization.
I frequently speak at conferences on failure and how to fail at social business – and what we can learn from it as well so we don’t fall into the same traps.
To help everyone interested in avoiding these failures, I have put together an ebook entitled 15 Ways To Fail at Social Business: How companies have failed when implementing Enterprise 2.0 – and how to avoid their fate.
You can get it for free by clicking the link above or you can get it on Amazon.com.