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  1. Social Business Failure #5: Treat it Like an IT Project | Customer Innovation | Scoop.it
    July 28, 2011 @ 2:03 pm

    […] Social Business Failure #5: Treat it Like an IT Project Often IT runs social business projects and they often focus on the tools to the exclusion of people. Yet it is people that need the most attention. Source: vinjones.com […]

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